At TikTok, our people are humble, intelligent, compassionate and creative. We lead with curiosity and aim for the highest, never shying away from taking calculated risks and embracing ambiguity.

Values

Always Day 1

• Always maintain an entrepreneurial mindset. Keep pioneering and innovating instead of relying on resources or past achievements.
• Stay agile and pursue efficiency and simplicity. Reduce unnecessary procedures.
• Reject complacency. Stay open and humble.

Champion Diversity and Inclusion

• Value individual differences, and focus on people's unique strengths.
• Think global. Understand and celebrate different cultures, views, and experiences.
• Facilitate effective collaboration by assuming good intent and trusting by default.

Be Candid and Clear

• Speak your mind. Expose problems candidly. Avoid "managing up.
• Be accurate, concise, and straightforward. Avoid overusing jargon or elaborate terms.
• Drive communication and form conclusions with facts, instead of assumptions or emotions.

Seek Truth and Be Pragmatic

• Be an independent thinker. Get to the bottom of things. Distill ideas down to their fundamental truths.
• Dive deep into facts. Seek direct experience and first-hand data and information.
• Be grounded and focus on real impact.

Be Courageous and Aim for the Highest

• Dare to take calculated risks for bigger gains, with a focus on return on investment.
• Explore alternative solutions in a larger scope for the optimal result.
• Insist on high standards. Don't just get the job done, execute with excellence.

Grow Together

• Live and be driven by our mission and vision.
• Show patience and resilience in the face of short-term fluctuations. Solve problems together.
• Keep learning, keep pushing boundaries. Pursue mutual growth with the organization.