NielsenIQ

The Programme 

BASES is a forward-thinking, rapidly growing, market research division of the NielsenIQ Company. 
 
That means we maintain an unbeatable client list, create best-in-class solutions and have access to incredible resources - without sacrificing the benefits of a smaller, leaner, close-knit company. We celebrate curiosity and creativity and encourage openness and collaboration. 
 
Through a blend of innovative market research technologies (such as evolutionary algorithms and predictive analytics) and client consulting, we help major consumer products companies dramatically improve their outcomes at every stage of the innovation lifecycle.  
 
We identify breakthrough product ideas, messaging that inspires action, fresh package designs and optimal launch strategies. 

What You Will Do 

• Review proposals and discuss design issues to ensure accurate and optimal field specifications. 
• Provide the best possible cost and timeline to ensure our selling opportunity is maximized through the bidding process. 
• Collaborates with analysts and clients on basic study objectives, client issues, study design, and proposal with supervision from senior staff. 
• Manages, schedules and updates study timelines, setup inputs and cost. 
• Serves as a liaison between the client, account team and the appropriate Operations departments, with supervision from senior staff. 
• Translates client objectives and analyst data needs into survey questions, respondent samples, and interview designs, with supervision from senior staff. 
• Serves as the client contact on the questionnaire, test product, concept stimuli, and data collection. 
• Coordinate, communicate, and document all study issues, deadlines, schedules, and changes utilizing the appropriate tools. 
• Creates field materials as needed and reviews concept stimuli, with supervision from senior staff. 
• Ensure that the projects are executed on time with acceptable cost.
• Be a key team member in the BASES team in the field of project development. 

Required Skills and Abilities 

With your critical and strategic thinking abilities, you can create opportunities to better our business. 
 
You will ensure the highest quality consumer data on studies by designing world-class questionnaires and methodology based on client objectives/knowledge, and also ensure smooth project execution by liaising and coordinating between the account team and the appropriate Operations departments. 

• Graduate / Postgraduate from a well-known institute. 
• Proficiency in English and preferably Turkish. 
• 0-2 years of experience in Market Research Project Management. 
• Knowledge of Microsoft Word, Excel, and PowerPoint. 
• Strong technical knowledge of consumer research. 
• Strong analytical mind and excellent numerical skills. 
• Very good knowledge on advanced analysis, methods, and tools (preferred). 
• Ability to work seamlessly with cross-functional teams, Openness and flexibility to change. 
• Great interpersonal skills, Oral and written communication skills, multi-tasking skills, Attention to detail. 
• Experience with a second language.
• Ability to travel. 

About Us: 
 
NIQ is the world’s leading consumer intelligence company, delivering the most complete understanding of consumer buying behavior and revealing new pathways to growth.

 In 2023, NIQ combined with GfK, bringing together the two industry leaders with unparalleled global reach. With a holistic retail read and the most comprehensive consumer insights—delivered with advanced analytics through state-of-the-art platforms—NIQ delivers the Full View™. 

NIQ is an Advent International portfolio company with operations in 100+ markets, covering more than 90% of the world’s population.